How to get verified local leads into Close CRM (2026)

Close is built for calling and closing — it's at its best when the pipeline is already full of leads worth calling. The manual way to fill it is a weekly ritual of scraping, spreadsheet cleanup, CSV imports, and duplicate wrangling. Here's the workflow that replaces all of that: verified local-business leads flowing into Close in one click, or on a schedule with no clicks at all.

Why verification comes first

A CRM full of dead emails and disconnected numbers doesn't just waste dials — bounced emails damage your sending reputation, and every bad row erodes your team's trust in the pipeline. That's why LeadMarina verifies before anything reaches Close: every email is SMTP-checked and labeled safe, risky, or invalid; every phone is verified with its line type (mobile vs landline) and carrier; owner names are included where identifiable. You call people who answer and email people who exist.

Step 1: Connect Close (one OAuth click)

In LeadMarina, go to Dashboard → Integrations and hit Connect on the Close card. It's OAuth — you approve on a Close screen and you're done. No API key to find, no Zapier in the middle. Full details are on the Close integration page and in the documentation.

Step 2: Run a search worth exporting

Search a niche + city — 'electricians in Austin, TX', 'roofers in Tampa, FL'. LeadMarina pulls the full set of local businesses and verifies every contact as results enrich. Tight niche-city segments matter for what comes next in Close: one segment means one relevant message, and relevance is what gets replies.

Step 3: Map fields once — Close fields create themselves

The first time you hit Export → Close, a mapping dialog opens. Native data maps to Close's built-ins (company name, URL, contact name and phone); everything else — ratings, review counts, phone line types, carriers, email verification status — maps to custom fields LeadMarina auto-creates in Close with matching names. The mapping is saved and tracked by Close's internal field IDs, so renaming a field in Close later won't break anything.

Step 4: Export — duplicates are impossible

Every business carries a stable Google identifier, and LeadMarina remembers which Close lead it created for each one. Re-export the same search — or a broader one that overlaps it — and existing leads are updated in place instead of duplicated. Just as important: exports only ever write the fields LeadMarina manages. Your notes, activities, opportunities, and hand-edits are never touched.

Step 5: Automate it and stop thinking about it

Schedule any search — daily, weekly, monthly — with Close as the destination. New businesses appear as new leads; known ones get refreshed data. Your reps open Close on Monday to a pipeline that filled itself over the weekend.

The checklist

• Connect Close under Integrations — one OAuth click.
• Search one niche + one city at a time; tight segments get replies.
• Map fields once; let LeadMarina auto-create the custom fields in Close.
• Re-export freely — updates in place, never duplicates, never touches your notes.
• Schedule the searches that matter and let the pipeline fill itself.