LeadMarinaEvery deal starts with the right lead. LeadMarina is the calm, spreadsheet-grade harbor where you find them, enrich them, and verify them — accurate, fast, and free of noise.
Local-business lead finder & enrichment. Discover, enrich, and verify local-business leads — built for sales.
This kit mirrors the live product — colours and the logo update here automatically.
The mark
Our mark is a clean line-drawn vessel — a nod to the marina, the harbor where you dock your best opportunities. Give it room to breathe and let it sit on a calm, dark surface.
Clear space & size
- Keep clear space around the mark equal to at least half its height.
- Don’t render it below 24 px tall — detail in the linework is lost.
Don’t
- Recolour it outside the white / dark / accent variants above.
- Stretch, rotate, add shadows, gradients, or outlines.
- Place the white mark on a light background (use the dark variant).
Wordmark
Set in Space Grotesk so it reads as a logotype, not body text. One word, two weights of meaning.
- Write it as one word: LeadMarina — “Marina” always in the accent.
- Don’t add a space, hyphenate, or change the casing (no “Lead Marina”).
- Don’t swap the typeface or recolour “Lead”.
Colour
A near-black canvas so a single turquoise accent can carry every important action. Values are pulled live from the product theme — copy any hex with one click.
Brand
—--accentPrimary actions, links, focus, and the wordmark’s “Marina”.
—--accent-hoverHover state for accent surfaces.
—--accent-foregroundText and icons on top of the accent.
Surfaces
—--backgroundThe app canvas — a near-black base so the accent pops.
—--surfaceCards, the table shell, rows.
—--surface-strongHover and elevated surfaces.
Text
—--foregroundPrimary text.
—--mutedSecondary text and labels.
—--faintHints, placeholders, dividers.
Lines
—--borderHairline borders.
—--border-strongEmphasized borders and hover edges.
Typography
Three typefaces, three jobs — kept deliberately small so the data does the talking.
Space Grotesk
Wordmark & display — reads as a logotype, not body text.
Aa Bb Cc 123
Geist
Product UI and body copy.
Aa Bb Cc 123
Geist Mono
Data — numbers, IDs, and phone numbers line up.
0123 · (561) 555-0199
Interface
One radius scale and one set of controls keep every screen feeling like the same tool.
Controls
rounded · 4pxButtons, inputs, selects, chips.
Containers
rounded-lg · 8pxCards, modals, dropdowns, the table shell.
Pills
rounded-fullStatus badges and counts.
Voice & tone
People buy on emotion, then justify with logic. We earn trust by being the calmest, clearest, most honest tool in the room.
- Say what the tool does, plainly. “Verify every phone and email.”
- Lead with the outcome and the number, not the feature.
- Respect the reader’s time — short sentences, no filler.
- Hype or absolutes (“revolutionary”, “#1”, “guaranteed”).
- Invent data or over-promise on coverage.
- Jargon for its own sake — clarity beats cleverness.