LeadMarina vs Apollo.io
Choose Apollo if you sell to people at companies by job title and want sequences and a dialer built in.
Choose LeadMarina if your buyers are local businesses and you want each one's website, where it has one, read for emails, phones and the owner's name where found, with every email SMTP-checked, at one price per lead.
Apollo.io is one of the best-known B2B sales platforms: a database of companies and the people who work at them, searchable by job title, industry, and company size, with email sequences, a dialer, and CRM sync built in, and its paid plans can also import local businesses from Google Maps. It is priced per seat, with credits that are spent when you reveal emails and phone numbers and that expire at the end of each billing cycle.
LeadMarina is built for a different list: local businesses. Search a niche and a city (roofers in Tampa, dentists in Boise) and get the businesses listed there, with emails and phones from each one's listing and its own website, and the owner's name where one is named, every email SMTP-checked and phones checked for line type and carrier.
Side by side
| Feature | Apollo.io | LeadMarina |
|---|---|---|
| Built around | People at companies: search by job title, department, industry and company size. Paid plans can also pull local businesses from Google Maps, up to 60 a search | Local businesses: every business a niche-and-city search finds, with its own website read |
| Where the list comes from | Apollo's own database of companies and contacts; on paid plans, also a Google Maps search for local businesses, saved as accounts with credits | Public business listings for that niche and city, then each business's own website |
| Email verification | A strength: it charges credits only for verified emails, and when one you send from within Apollo within 30 days of requesting it bounces, it refunds the credit in the next billing cycle (per its help center) | Included on every lead — every email SMTP-checked (safe / risky / invalid / unknown), phones checked for line type + carrier |
| Phones | Mobile and direct numbers, revealed with credits; credits for mobile numbers are not refunded (per its help center) | Up to 3 phones per lead, checked for line type (mobile, landline, VoIP or toll-free) and carrier, in the price of the lead |
| Owner names | Owners and founders where its database holds them as contacts | Owner names from the business's own website, US public records, or a web search for the business; where none is named, the person the site names as running part of the business, with their role |
| Pricing model | Per seat per month, with credits pooled across the team that expire at the end of each billing cycle | $39 / $119 / $299 for 15k / 65k / 240k verified leads, or $699 Unlimited (up to 210,000 leads per 7-day period) |
| Outreach | A strength: email sequences, a dialer (US calls on paid plans, international as an add-on) and CRM sync built in | None built in: leads go to Close, GoHighLevel, Google Sheets or a file, and on to the sender you already use |
| Coverage | Companies and people worldwide | US businesses |
Based on Apollo.io's published pricing and materials, and our own tests where noted, as of October 2026. Spot something outdated? Email us and we'll fix it.
Measured on real leads
What a LeadMarina lead comes with.
97%
of leads come with a phone, almost every one checked for mobile and carrier
About 4 in 10
have a mobile number
About 4 in 10
have an email checked safe to send to
About 1 in 5
come with the owner's name
2.6% had no usable phone or email. When a search returns one of those because we couldn't read the business's website, the lead goes back to your balance automatically.
Measured on a random sample of 52,279 leads delivered in the 30 days to October 29, 2026. How we measured
Finished leads only, with our own test account left out. A pooled figure leans toward the heaviest users, so here is the typical account too: 96% with a phone, 35% with a mobile number, 35% with an email checked safe, and 21% with the owner's name. Checked emails are labeled safe, risky, invalid or unknown, so you can see which ones to send to.
Who should pick which
Choose Apollo if…
- You sell to companies by role (the VP of Sales, the IT director) rather than to local business owners.
- You want sequences and a dialer in the same tool as your data.
- You prospect outside the US.
Choose LeadMarina if…
- Your buyers are local businesses (contractors, clinics, salons, restaurants) and you want every listing a niche-and-city search finds, each with its own website, where it has one, read for emails, phones and the owner's name where found, not a Maps import of up to 60 a search that you then enrich with credits.
- You'd rather pay per lead, with emails and phones included, every email SMTP-checked, than per user plus per reveal.
- You want leads delivered to Close, GoHighLevel or Google Sheets, updated in place and on a schedule.
Try it before you switch
- 1
Pick a niche and a city you know
One you've already prospected, so you know what a good list there looks like.
- 2
Run it here, free
Search the same niche and city on the Free plan: 100 leads, no credit card.
- 3
Count what you can use
On both lists, count the emails you would send to and the phones you would dial. Ours arrive labeled: emails as safe, risky, invalid or unknown, and phones checked for line type and carrier.
- 4
Keep the tools you send from
Export a CSV, Excel or JSON file, or send the leads straight to Google Sheets, Close or GoHighLevel.
FAQ
Is LeadMarina a replacement for Apollo?+
For local-business prospecting, it can be. Apollo's paid plans can import local businesses from Google Maps, up to 60 a search; LeadMarina is built around that list, with each business's own website read for contacts and every email SMTP-checked. For prospecting companies by job title, no: that is what Apollo is built for. Teams that sell to both often use each for its own list.
Does Apollo verify emails?+
Yes. Apollo's help center says it charges credits only for verified emails, and that when a verified email you send from within Apollo within 30 days of requesting it bounces, the credit is refunded in the next billing cycle. LeadMarina SMTP-checks every email on every lead and labels it safe, risky, invalid, or unknown, so you choose what to send to.
Try it on your own market, free.
Search your niche and city free: 100 verified leads, no credit card.
Get my 100 free leads